In quality craftsmanship
Simplicity is indeed the ultimate form of sophistication
You only need to carry one bag, a JLEW bag with a silver lining
So many comments, so little time, but with each critique came an improved design. I upgraded to a couple of heavy duty machines thanks to Amazon Prime (yes you can even get one delivered the same day in Manhattan on a Sunday). About six months and seventy prototypes later I decided to go back to school at FIT – Fashion Institute of Technology (a little different from my Columbia MBA but way more fun) – and learn more about pattern making and bag construction.
In class one day I looked down at the bag I was making and smiled realizing I had chosen a silver lining! That was my aha moment.
JLEW bags is my passion project. These bags energize me even more than boxing does; my way of sharing this happy energy is by including a silver lining with every bag. I hope you see it sparkle back at you when you go to pack it in those early morning hours pre coffee . . . when you look down at it from your desk eagerly anticipating gym time later in the day . . . and again when put your gear back inside it after a good workout . . . or when you look down from your barstool at happy hour and the secret of skipping the gym stays safe between you and your JLEW bag.